Terri James

Terri James has spent over a decade at the intersection of product strategy and customer outcomes in enterprise SaaS. As VP of Product & Customer Success at Continu, she leads the teams responsible for building and delivering one of the most modern learning platforms in the market, trusted by organizations like Instacart, GoPro, and Ticketmaster. Her work sits where roadmap decisions meet real business results: reduced time-to-productivity, stronger compliance outcomes, and measurable enablement ROI.

Before joining Continu in 2012, Terri spent nearly nine years leading operations at CreateOne, where she worked with global enterprises including Adidas, Coca-Cola, Pfizer, and Ernst & Young. That foundation gave her a sharp eye for what large organizations actually need versus what vendors typically sell them. It's shaped how she thinks about product, implementation, and the long game of customer retention.

Today, Terri also contributes to Planhat's editorial program, writing for an audience of 50,000+ monthly readers on topics spanning product leadership, B2B SaaS, and customer-led growth. She holds a Balanced Scorecard Professional certification and brings a cross-functional lens to everything she publishes at Continu, connecting learning strategy to the outcomes that matter most to enterprise teams.

Check out Terri's articles on Planhat.