From Cost Center to Revenue Engine: The Business Case for Modern Partner Enablement

Channel partners influence 75% of B2B transactions—yet most organizations still treat partner enablement as an afterthought. The result? Six-month ramp times, inconsistent sales performance, and millions in unrealized revenue. This whitepaper reveals what high-performing partner programs do differently, backed by research from Forrester, Gartner, McKinsey, and real-world case studies.

What You'll Learn:

• Why trained partners generate 6x more revenue than untrained ones
• The four characteristics that separate high-performing partner programs from the rest
• How AI-powered enablement is becoming the new competitive baseline
• A practical framework for building an enablement strategy that scales
• Which metrics actually tie training to revenue (and which ones waste your time)
• How to build a business case that positions enablement as growth infrastructure