Over the last year, SoFi used Continu to move beyond tracking completions and start proving impact.
Continu's AI-powered Insights removed manual data gathering across SoFi, with easy-to-use tools that enabled measurement of ROI in a meaningful way.
Having this actionable data radically changed the landscape of L&D at SoFI, enabling the targeting of business outcomes and driving SoFi’s learning strategy.
Meet the L&D hero at SoFi
Samathmika Balaji, Principal Learning Experience Program Manager on SoFi’s Talent Development team, leads the design of employee and manager learning across the enterprise.
She describes her remit as creating meaningful learning experiences at scale—spanning onboarding, role-based skills, and compliance.
The problem (before Continu)
SoFi’s learning footprint was large and growing, but visibility lagged. Pulling data across systems was manual and labor-intensive, often requiring dedicated analyst support.
Before we had Continu Insights it was a lot of manual work trying to gather data for L&D across the entire org…
Leaders could see who finished, but struggled to connect learning programs to the business outcomes they cared about. And with multiple business lines, compliance needed consistent on-time completion and clear auditability. Navigating a big content library also made it harder for learners to find the right next step.
How SoFi saw L&D success using Continu
With a clear mandate to tie learning to business outcomes, Samathmika and the Talent Development team turned their strategy into a few repeatable plays.
They began by making learning data usable for non-analysts, operationalized compliance so on-time completion became the default, and structured guided pathways with built-in knowledge checks to speed time-to-competency.
Here’s the exact sequence they followed—and how each step moved the needle.
1) Make analytics usable for everyone
Samathmika’s team replaced spreadsheet wrangling with Continu Insights, an AI-powered business intelligence suite for learning data. L&D and business leaders now slice results by unit, program, and timeframe, export what they need, and—most importantly—talk about what changed, not just who completed.
Reporting shifted from a specialized task to a shared capability, so prioritization is faster and data-driven.
Continu’s learning data solution is very easy to use and very user-friendly. I don’t think anyone needs to be a data expert in order for them to use the platform.
2) Turn compliance into an automated habit
SoFi centralized a resource center anchored by compliance courses, then enforced momentum with due dates, automatic notifications, and the updated assignment dashboard. Managers and learners see exactly what’s due, what’s late, and what’s next.
We’re not just trying to target the completion of learning, but also trying to target business outcomes from the insights we’re getting out of the platform.
The result: a sustained completion rate of close to 100% across tens of thousands of assignments in a single year.
3) Guide learners through a big library
To reduce dead-ends and accelerate time-to-competency, the team built Learning Tracks that bundle related items into clear pathways for onboarding, role skills, and manager enablement. That structure paid off: hundreds of unique tracks drove hundreds of thousands of views, helping people move through content with more confidence.
4) Prove knowledge where it matters
With assessments, SoFi verifies understanding of internal operations and regulatory updates, then targets reinforcement where gaps appear.
Having actionable data really changes the landscape of L&D for us here at SoFi.
The transformation of SoFi’s learning
The Talent Development team no longer burns cycles reconciling reports. They can determine and measure ROI in a way that’s meaningful to stakeholders and accessible to non-analysts.
For us to determine ROI in a meaningful way, I think Continu does this really really well in the market today.
Learners experience a seamless platform across business lines—compliance, ops learning, onboarding, and beyond—guided by clear pathways and timely nudges that keep progress on track.
As Samathmika frames it, Continu now “empowers and drives” SoFi’s learning strategy.
Results SoFi gained by using Continu
SoFi’s year with Continu produced 348,411 content views and 84,172 completions, with a 94% assignment completion rate across 34,234 assignments, 330 learning tracks (135,900 track views), and 439 assessments—evidence of both breadth and depth of adoption.
Why they’d choose Continu again
For SoFi, the win wasn’t a single feature—it was the combination: analytics anyone can use, automation that keeps programs on time, and learning journeys that make scale feel simple. That combination turned learning data into decisions—and decisions into results.
I would definitely recommend Continu to L&D professionals and HR people from the perspective of not just having a learning solution, but a solution that empowers and drives your learning strategy.
