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ActiveProspect recently signed a multi-year renewal with Continu.
The reason? Results that changed how they think about learning.
ActiveProspect chose Continu to replace TalentLMS, unify employee and customer training on a single platform, and operationalize learning at scale.
Since making the switch, their People team—led by Senior Vice President of People James Ward—has transformed how the company onboards employees, trains customers, and drives accountability through structured learning programs.
The results speak for themselves:
- 50% reduction in new hire turnover
- 84% assignment completion rate (34% above industry standard)
- $12,000+ annual savings by consolidating compliance training
- 796 pieces of content across 62 learning tracks
- 100% active user engagement year-over-year
Meet the Hero
As Senior Vice President of People at ActiveProspect, James Ward is responsible for building systems that help employees—and the business—thrive.
His philosophy is simple: learning should reduce friction, not create it.
"It allows us to operationalize our learning," Ward explains. "It provides centralized content, structured tracks, and reporting that drives accountability."
For Ward, the right LMS isn't just a content repository.
It's the operational backbone of a growing organization.
About ActiveProspect
ActiveProspect helps organizations improve lead quality and manage consent-based marketing.
Their platform enables companies to grow efficiently while reducing risk and protecting consumers.
As a fast-scaling software company, ActiveProspect needed learning infrastructure that could keep pace with their growth—for employees and customers alike.
ActiveProspect's Learning Approach
ActiveProspect treats learning as a business function, not an afterthought.
Their approach centers on three pillars: centralized content, structured learning tracks, and accountability-driven reporting.
"It fundamentally reduces friction for our learners and for the people team," Ward said.
This philosophy extends beyond employees.
ActiveProspect also delivers certification and product training to external customers—making their LMS a revenue-enabling tool, not just an internal resource.
The Problem
Before Continu, ActiveProspect used TalentLMS to manage training.
But as their programs scaled, the platform couldn't keep up.
They needed a more modern LMS experience—one with stronger workflows, better reporting, and a smoother learner experience.
"As our programs grew, we needed an LMS that would be able to grow with us and scale with us," Ward explained.
The team also wanted a platform that could serve external users.
Customer certifications.
Product training.
Partner enablement.
TalentLMS wasn't built for that.
Why ActiveProspect Chose Continu
After evaluating their options, ActiveProspect selected Continu for its modern design, automation capabilities, and unified approach to internal and external training.
"Continu is an elegant LMS with less manual administration and a platform that our team members enjoy using," Ward said.
But it wasn't just about features.
ActiveProspect needed a platform that could integrate with their existing tech stack—and scale as the company grew.
Continu delivered on both.
"The user experience is intuitive. It allows you to scale as your company scales. And you can positively impact business results by using it to partner with your existing customers."
The Solution
With Continu, ActiveProspect built a learning operation that drives measurable business outcomes.
Here's how they got it done.
1. Operationalized onboarding with Assignments
ActiveProspect's new hire turnover was over 30% before launching their onboarding academy in Continu.
Using Continu Assignments, the team built structured onboarding journeys that automatically deliver training to new hires.
No manual tracking.
No content gaps.
Just consistent, scalable enablement from day one.
"Our turnover has decreased to around 11 to 15% annually," Ward shared.
That's a 50% reduction—driven by operationalized onboarding.
2. Scaled content creation with Authoring & Integrations
In just over 18 months, ActiveProspect built 796 pieces of content across 62 learning tracks.
They accomplished this by leveraging Continu's Content Authoring tools alongside deep integrations with Udemy, YouTube, and Vimeo.
This approach freed their product team to focus on building product—rather than creating training videos.
"Indirectly, we know that we're also increasing our product development speed by allowing our product team to focus on building product rather than creating videos," Ward noted.
3. Unified employee and customer training on one platform
ActiveProspect didn't just need an LMS for employees.
They needed a platform that could deliver certification and product training to customers.
With Continu's Extend capabilities, they now run both internal onboarding and customer education from a single platform.
"We wanted a platform where we could provide an experience to our external users," Ward explained. "So we could provide certification, training, or product training to our customers."
One LMS.
Two audiences.
Zero friction.
4. Connected learning to their existing tech stack
ActiveProspect didn't want a standalone LMS.
They wanted a platform that fit seamlessly into their existing workflows.
With Continu Integrations, they connected:
- BambooHR for HR workflows and employee data sync
- Slack for notifications and engagement
- Google Calendar for scheduling
- Udemy for curated external content
- YouTube & Vimeo for video hosting
"It plays well with other systems," Ward said.
This integration-first approach is why learning at ActiveProspect feels native—not bolted on.
5. Drove engagement with insights and accountability
ActiveProspect's 84% assignment completion rate is 34% higher than the industry standard.
But completion isn't the only metric that matters.
With Continu Insights, the team tracks engagement trends, content performance, and learner progress in real time.
The result?
- 100% active user engagement year-over-year
- 16,309 total content completions
- 2,255 organic completions (content completed without assignment)
That last number is significant.
It means employees are seeking out learning on their own—a sign of true adoption.
The Results
ActiveProspect's shift to Continu has delivered measurable, organization-wide impact:
These results prove that learning at ActiveProspect isn't just happening—it's thriving.
Final Thoughts
For ActiveProspect, Continu has become the operational backbone of their learning strategy.
It powers employee onboarding, customer certifications, and everything in between.
"I would absolutely recommend Continu to other companies, and in fact, I already have." - James Ward, Sr. VP of People at ActiveProspect
