Kevin McReady is a highly experienced SEO with over 10 years of in-house and agency work boosting the organic traffic and rankings of brand's websites.
Kevin McReady is the Head of Demand Generation at Continu, where he crafts high-impact strategies that catapult brand visibility and drive robust lead acquisition. With over a decade of experience in digital marketing and SEO, Kevin has developed a proven track record of enhancing lead volume and streamlining pipeline efficiency across multiple channels.
At Continu, Kevin leads demand generation initiatives using a multi-channel approach spanning email marketing, social media, organic search, paid advertising, and referral programs. His expertise in deploying cutting-edge marketing technology and optimizing paid ad spend has significantly contributed to Continu's growth in the learning management system (LMS) space.
Before assuming his current role, Kevin served as Senior SEO Specialist at Continu, where he doubled organic traffic within seven months and improved lead generation by 108%. His deep understanding of the LMS market and L&D industry has been instrumental in positioning Continu as a leader in the learning technology landscape.
In the crowded LMS space, I don't just chase leads—I connect real problems with real solutions. Mix smart data with authentic stories, and you've got my formula for demand gen that actually works.
Kevin's experience also includes roles as Sr. SEO Manager at BetterVet, where he led a team of specialists to improve rankings through advanced SEO techniques, and positions at Upgrow, Acquire, and Cornerstone Services, where he honed his skills in technical, on-page, and off-page optimization.
Kevin regularly collaborates with L&D leaders and training professionals across various industries, gaining valuable insights into the evolving needs of corporate learning environments. His hands-on experience with the Continu platform allows him to effectively communicate its value proposition to potential customers and partners.
Kevin holds a Bachelor of Applied Science in Digital Arts from The Art Institute of New York City and studied Graphic Design at Briarcliffe College. Based in Hudson Valley, New York, Kevin brings a blend of technical expertise and creative thinking to the Continu team.
