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How to Create and Use Training Videos for Corporate Learning [Best Practices]

Are you incorporating videos into your training and development program? Well you should be. Take a look at the statistics. 

According to Impact, video is an important component.

  • 75 Million people in the U.S. watch online videos everyday
  • Merely mentioning the word 'video' in an email subject line, the click-through rate increased by 13 percent
  • Nearly 50 percent of all videos is watched on a mobile device
  • By 2019, Internet video traffic accounted for 80 percent of all consumer Internet traffic
  • Videos up to 2 minutes long get the most engagement

So as you can see marketers realize the power of video, and so should you in training your employees. But how do you get started and how should you use it? We’ll give you some key steps to take, but first let’s discuss why it’s valuable specifically to training.

Benefits to training videos for company learning

Offers flexibility

The trend in training is focusing more on the individual learner. Employees want a more personalized learning experience. And one way to do this is by creating tailored videos. For example, you can use the same video concept to train on a new work procedure, but you can tweak sections to speak to legal versus the marketing team. 

Better engagement

Let’s face it everyone is busy and employees sometimes go through the motions of training without absorbing what is being taught. However, using video entices everyone to pay attention. Plus, it breaks up the monotony of a lecture.

Retention increases

The goal of training is to create change. However, what is learned is often soon forgotten. Video has a better retention rate than other forms of training.  According to a recent study, normally a week after a training session is complete, employees have forgotten 65 percent of what was covered in the training. And after six months, employees will have forgotten 90 percent. However, the retention rate goes higher up to 65 percent by incorporating video.

Used anywhere

Whether you have sales teams who are constantly traveling or remote workers who never step foot into your office, training needs to cater to everyone. Video can be pre-recorded and uploaded to your training dashboard. That way employees have access to the training when it works best for them to take it.

More comprehensive

Videos are visual, but they also have an audio component. Whenever you combine more than one of the senses, you increase learning absorption. Plus, complex topics can be explained better through video. When an employee can see and hear a new skill to be learned, they can understand it easier than other forms of training.

Where do you use video?

Now that you know why video is important, how do you start incorporating it into your training program? You don’t want to overhaul your entire program and you don’t have to. Here are some simple steps to start adding video to your already existing content.

1. Add testimonials

Look at your existing content and see where you can add testimonials throughout your training modules. If an employee sees a co-worker or team member discussing why learning a particular skill has benefitted them, they are more likely to “buy-in” to the training themselves. Peer-to-peer learning can be enhanced through the use of video testimonials. 

2. Incorporate into onboarding

Onboarding is really an employee’s first step into the doors at your company and you want it to be a good one. Consider adding a video component to your new employee welcome packet. It could be a video from the CEO discussing why it’s a great place to work or even an overview of the company with employees discussing what they like most about the company. Either way, video can enhance the onboarding process and reinforce a new employee’s decision on joining the company.

3. Define skills training

Just like you would turn on a YouTube video for a “how-to” in your personal life, it’s a great idea to add video in training when explaining a new skill in detail. For example, if you are training your sales team on a new product, it’s a lot easier to use video to demonstrate how it works versus a written manual. 

4. Demonstrates role playing

It’s hard to know how to act in a given situation so video is a great way to demonstrate this. Use role-playing examples to show different scenarios during a sales transaction or to show interactions between customers and customer service representatives. 

5. Helps with compliance

There are several training courses that are necessary to adhere to local and federal laws. This important training includes sexual harassment, emergency procedures and more. Sometimes this information can be so detailed that the learner is left confused. A great way to fix this is using video. If an employee can see visually what is being explained, it’s better understood. And plus there’s a better chance compliance laws will be carried out correctly and not left to interpretation.

6. Brings in-person training and meetings to everyone

Whether you have an annual conference to kick off new goals for the year or an in-person training session, not everyone can be there. You may have employees traveling or some on vacation. Whatever the reason, it’s important to record and create videos of these events. That way, employees can watch what they have missed in person at a convenient time for their schedule.

7. Enhances manager training

While you often consider new employee training or upskilling, you often forget senior executive training. Manager training is vital and often requires soft skills, like communication or leadership which are harder to learn. Video works to enhance these skills for senior leaders. 

How do you make videos?

Now that you know where to incorporate video into your training, the next question is how to make a video? While this may not be your area of expertise, there are a few simple steps you can follow that will get you creating training videos fairly easily. So, here’s a simple process to follow. 

1. Do research

Go through your existing training materials and see where video clips make sense to insert. Then create a list of what videos you need to create. You may find that the same video can be used in more than one training session, or slightly tweaked to work in multiple sessions.

2. Create scripts

Next you’ll want to create a video script or at least develop some talking points. Think about what value the video is adding and what you are trying to convey to your employees. 

3. Record the video

After you build your script, it’s time to record your video. By using a platform like a learning management system you can easily record and upload videos directly into your existing training materials. You can use the camera on your computer or even your phone mounted to a tripod. 

4. Insert the videos into your training materials

Finally, you’ll want to go back to your notes and find out where these videos should be inserted into your training. After you have uploaded everything, you should assign someone to take the training modules to make sure they make sense with the new video components added in.

Best tools to help create training videos

If you are having trouble creating videos or don’t have the time, there are some resources to help you along the way. Here is a list of companies to check out.

Continu

Like we mentioned before, a learning management system like Continu is a great partner for perfecting your videos. You can house all your training materials in one central location making it super easy to record, upload and edit your videos directly in Continu’s platform.

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Biteable

Biteable allows you to make and edit videos. It also comes with several templates and images to use within your videos. There is a free version and a paid on starting at $19 per month with more features. Plus, Biteable offers a social sharing feature if you are looking to upload video to social media.

Animaker

Animaker is easy enough for beginners, but also offers more robust features if you have someone skilled in making videos at your company. They have over seven million users in 220 countries so they support multiple languages. Animaker’s templates range from onboarding to marketing to branding, so several of these pair well with employee learning. The cost is $19 per month and there is also a free version in addition to a free trial.

Vyond

Vyond is a video platform for creating, editing and downloading. It offers a few unique features like text overlay, branding and collaboration tools that many of the other video platforms do not. Some of the other features include building character-driven stories and data visualizations. This product is a bit pricier than others on the market at $89 per month and they do not offer a free version. There is however a free trial so you can test it out before making a commitment. 

Prezi

Prezi acts much like a 3D version of PowerPoint. It allows you to create mind maps and then take those ideas to video format. You can record, add text and graphics. Plus, there is an editing feature which makes it easy to perfect your videos. Prezi starts at $7 per user and runs to $59 per month, for a premium account which gives you access to analytics.

Genially

Genially lets you create not only videos but presentations, interactive images, infographics, dossiers, quizzes, resumes and animation effects. You can choose from over 1,100 templates or start on your own. Genially offers a free version as well as a trial. For more robust features the cost is $7.40 for the Pro version to $79.15 for the Team version.

Best practices for creating training videos

While creating great training videos is important, you want them to be effective. That’s why we’ve compiled a list of best practices to keep top of mind when making these videos.

Keep concepts simple and videos short

Video should be used to reiterate key points within your training. So with that said, keep your video concepts easy to digest. If there is too much taking place within your video, the learner will be lost and it will defeat the purpose of the added visual component. Just like you use bite-sized learning within your training modules, you should make videos short and just cover one topic. 

Use clear and friendly narration

Since your employees are watching video versus reading a PowerPoint slide, the narrators need to speak clearly and slowly. They should also use simple and conversational language. Employees don’t want to feel talked down to nor listen to someone who has a dry delivery. 

Add text where it adds value

If your video is showing a new process that has three steps for example, it may make sense to add text when you are transitioning between each step. In other words, if you add graphics or text to your videos, make sure it adds value and isn’t taking away from the concept to be learned. 

Integrate B-roll

The point of video is to break up the training and keep the learner engaged. However, if you have a video of someone talking the entire time, it actually does the opposite. So add B-roll to your videos. 

If you aren’t familiar with B-roll it’s a media concept for background to a story. So for example, if you are giving a lesson in compliance, you may have two people discussing a potential insider trading tip. But instead of these two people talking on camera, you have them sit at a conference room table as a backdrop. This sets the scene for the learner and adds context to the key point being made.

How will training videos help your organization?

We’ve talked about how to make training videos and given you a simple process to follow. By keeping these best practices in mind and signing on a potential video partner, you’ll be able to incorporate training videos into your learning program. So take a look at your current training modules to see where video can further enhance the concepts to be learned.

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