How to Create Training Videos [5 Easy Steps]

Is your organization incorporating training videos for employee development? Well, according to The Vid Group's video training statistics for L&D:

• 81% of L&D professionals plan on using new training techniques, including videos
• 88% of organizations use virtual classrooms and video broadcasting as a training medium

What is a training video?

Training videos are video-based learning materials designed to showcase how to accomplish a certain task, provide viewers with information, or simplify complex processes into step-by-step actions.

Some examples of effective training videos are:

• Product demonstrations or overviews
• Educational topic coverage
• How to complete a job-related task
• Simplifying complex, written content

Why should instructional designers use training videos?

Video's been one of the most popular forms of learning since platforms such as YouTube have launched. In fact, based on a Pew Research Study, 87% of users said that YouTube is important for helping them learn new skills or knowledge.

Based on these statistics, videos for training are incredibly important to an organization's approach to learning and development.

That's why corporate trainers should incorporate training videos into their instructional designs.

Benefits of training videos for employee learning

Adding training videos to your employee development initiatives provide learners with another medium to consume content and learn new skills or information. This enables instructors to personalize training to different learning styles so each person partaking in the training can learn the way they prefer.

Some learners prefer quizzes, written content, social collaboration, or contextual learning.

Here are some of the benefits an organization can expect to receive after creating and using videos for employee training:

1. Offers flexibility - the trend in training is focusing more on the individual learner. Employees want a more personalized learning experience. And one way to do this is by creating tailored videos. For example, you can use the same video concept to train on a new work procedure, but you can tweak sections to speak to legal versus the marketing team.
2. Better engagement - everyone is busy and employees sometimes go through the motions of training without absorbing what is being taught. However, using video entices everyone to pay attention. Plus, it breaks up the monotony of a lecture.
3. Increased retention - the goal of training is to create change. However, what is learned is often soon forgotten. Video has a better retention rate than other forms of training.  According to a recent study, normally a week after a training session is complete, employees have forgotten 65 percent of what was covered in the training. And after six months, employees will have forgotten 90 percent. However, the retention rate goes higher up to 65 percent by incorporating video.
4. Viewable anywhere - whether you have sales teams who are constantly traveling or remote workers who never step foot into your office, training needs to cater to everyone. Video can be pre-recorded and uploaded to your training dashboard. That way employees have access to the training when it works best for them to take it.
5. More comprehensive - videos are visual, but they also have an audio component. Whenever you combine more than one of the senses, you increase learning absorption. Plus, complex topics can be explained better through video. When an employee can see and hear a new skill to be learned, they can understand it easier than other forms of training.